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It suggests that technology is finally catching up with our age-old urge to impulse buy.
According to the IMRG Capgemini e-Retail Sales Index, which tracks trends in internet shopping, 66 per cent of visits to retail websites between November and January came through mobile devices.
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According to IMRG (Interactive Media in Retail Group), the trade body for internet retailers, 51 per cent of online sales between November and January in the UK involved hand-held devices rather than traditional computers or laptops.
They attributed the apparent surge in shopping on the go to a combination of the arrival of bigger screens on smartphones – a response to the growing use of video – and improvements by retailers themselves in making their online shopping sites easier to view on mobile devices.
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